The Ambisyon Natin 2040 videos, Dentsu’s entries to the recently-held 2016 Araw Values Awards (AVA), won two silver and one bronze awards.
The Making of Ambisyon Natin 2040 and the Ambisyon Natin 2040 Video Country won a silver for Branded Communications: Love of Country and Respect for National Customs and Traditions for digital interactive and tv/cinema categories, respectively. The Ambisyon Natin 2040 Intro, on the other hand, won a bronze for Branded Communications: Love of Country and Respect for National Customs and Traditions for tv/cinema category.
The AVA is the flagship project of the Advertising Foundation of the Philippines. It is one of the most significant award shows in the advertising industry as it inspires self-reflection among its practitioners, promoting positive values in advertising while recognizing Filipino creative excellence.
The Ambisyon Natin 2040 videos were produced by Dentsu in collaboration with NEDA.